Which marketing tool is more powerful? Every entrepreneur wants answer of this question.
The logo plays a vital role in the marketing of any business or brand. It is very tough to setup yourself in the marketing world without a logo. It is the visual nature of logo which makes it supreme. It has been proven in the studies that people identify and relate to images much faster than texts. For instance, big brands like Mc Donald’s, BMW, Coca-Cola, and Red-Bull are well known with their logos.
A logo is the icon of any company. It reflects your business and communicates the message to others. Generally, companies think that complicated designed logo works well for them, but it’s not true. Simple designs always work well because they are easy to recognize. There are many online websites that offer free logo design service but always prefer professional logo designer.
Few points to be considered before designing a Logo:
1.Color: - It is very important to understand color characteristics. All colors have some meanings with them. For example:
a)Red Color: shows aggressiveness, energy, passion and warmth.
b)Blue Color: implies professionalism, reliability, purity and harmonious.
c)Green Color: symbolizes nature and humanity.
d)Black Color: shows power & experience.
e)Orange Color: symbolizes modern thinking. Also it carries fun, reason-ability & imperishability.
2.Keep It Short & Simple: - “Simplicity speaks itself”. Same is the case with Logos, short and unique logos impress more than long ones.
3.Relevancy: - It should be relevant with one’s business.
4.Uniqueness: - Try to be eccentric with logo design. Think different, don’t ever copy someone. Each unique thing has its own value and it is easily recognizable. Let’s take an example of Apple, its uniqueness & their way to thinking different has made them special from rest of the world.
How to choose a perfect logo design company?
In the modern world marketplace, it is difficult to find a logo design company because there are too many options available. Competition between professionals is at its height, everybody is proving their skills with their work assignments.
A company with a team of professionals which offers web design, graphic design & logo design services would surely be a better option to choose. The reason behind this is that the company has skill hands in the entire designing field which would be an extra added advantage. Designing a corporate logo is not at all a tough thing for that company. Such companies hire only skilled professionals which are masters in their field because they have to compete in this tech world & they are keen to get top positions in the market.
In the end I would like to conclude that before spending money on a marketing tool, which will further be representing your brand, think twice. Do some research work & find a better one for you.
The logo plays a vital role in the marketing of any business or brand. It is very tough to setup yourself in the marketing world without a logo. It is the visual nature of logo which makes it supreme. It has been proven in the studies that people identify and relate to images much faster than texts. For instance, big brands like Mc Donald’s, BMW, Coca-Cola, and Red-Bull are well known with their logos.
A logo is the icon of any company. It reflects your business and communicates the message to others. Generally, companies think that complicated designed logo works well for them, but it’s not true. Simple designs always work well because they are easy to recognize. There are many online websites that offer free logo design service but always prefer professional logo designer.
Few points to be considered before designing a Logo:
1.Color: - It is very important to understand color characteristics. All colors have some meanings with them. For example:
a)Red Color: shows aggressiveness, energy, passion and warmth.
b)Blue Color: implies professionalism, reliability, purity and harmonious.
c)Green Color: symbolizes nature and humanity.
d)Black Color: shows power & experience.
e)Orange Color: symbolizes modern thinking. Also it carries fun, reason-ability & imperishability.
2.Keep It Short & Simple: - “Simplicity speaks itself”. Same is the case with Logos, short and unique logos impress more than long ones.
3.Relevancy: - It should be relevant with one’s business.
4.Uniqueness: - Try to be eccentric with logo design. Think different, don’t ever copy someone. Each unique thing has its own value and it is easily recognizable. Let’s take an example of Apple, its uniqueness & their way to thinking different has made them special from rest of the world.
How to choose a perfect logo design company?
In the modern world marketplace, it is difficult to find a logo design company because there are too many options available. Competition between professionals is at its height, everybody is proving their skills with their work assignments.
A company with a team of professionals which offers web design, graphic design & logo design services would surely be a better option to choose. The reason behind this is that the company has skill hands in the entire designing field which would be an extra added advantage. Designing a corporate logo is not at all a tough thing for that company. Such companies hire only skilled professionals which are masters in their field because they have to compete in this tech world & they are keen to get top positions in the market.
In the end I would like to conclude that before spending money on a marketing tool, which will further be representing your brand, think twice. Do some research work & find a better one for you.
